Google Adsense Tips And Tricks: Google AdSense for Dummies

Details:

ISBN: 047029289X
ISBN-13: 9780470292891
Number Of Pages: 384
Publisher: 10392390
Format: Paperback
Language: English
Audience: General
Author: Jerri Ledford

Jerri Ledford is a self described "Google geek" who has written more than a dozen books on Google applications and search engine optimization. She maintains a blog about Google products at www.googlegeek.com. She is the coauthor of Google Analytics 2.0, also from Wiley

You can get paid for online ad placement with Google AdSense! If you've ever considered using AdSense to improve revenue for your Web site, Google AdSense For Dummies will get you started. It's loaded with tips to help you implement a successful AdSense program.

Google AdSense advertising is extremely common on any site with changing content -- especially blogs. Google's service is free to use, easy to implement, and provides advertising based on the keywords Google finds on your pages: Write a post about fried chicken, and you might get Google AdSense ads for cooking supplies and restaurants. And these ads are contextual on a page-by-page basis, so every permalink page on your blog has its own set of topic-appropriate ads.

Each time a reader clicks a link in one of these ads, you earn money. You choose where the ads are on your pages, what they look like, and even what kinds of advertisers to display. You can see Google AdSense ads on the Apartment Therapy blog.

AdSense lets you generate income with ad placement on blogs and Web sites. Google AdSense For Dummies shows you how AdSense works, how to analyze cost per click and track AdSense results, and how to earn money from your blog or Web site without selling a product. Discover how to:

Register and set up an AdSense program
Track results with server logs, AdSense reports, and Google Analytics
Boost AdSense income with search engine optimization techniques
Apply Google guidelines by including relevant links and content, making your site easy to navigate, using a sitemap, and keeping links in good repair
Fine tune your Web site with beefed up content to please Google and boost effectiveness
Earn more with AdSense for RSS, streaming video, and referral units
Design appealing ads and search boxes, and deal with ads from competitors
Add video units to your site, design mobile ad units, and understand referral units

In Google AdSense For Dummies, author Jerri Ledford, a self described Google geek, helps you make money with AdSense.

As a website owner, you can apply to Google with your website or blog to become a publisher for their ad network. It is a simple process where you provide honest information to Google about your self and your site. They then evaluate your site to see if it qualifies to be included. Most sites will be included as long as they have some quality to them and the you offer some original content on your site.

Once you are approved, you are approved for all your websites and you do not to reapply for each one. You must carefully read the Terms of Service for Adsense so you make sure that you are following the rules and that your sites comply with the rules.

You first step is to log in to your Adsense account with your chosen email and password. There you will find many things that may overwhelm you at first. It is not as overwhelming as it looks. There are four main tabs; Reports, Adsense set up, My Account, and Resources.

The first tab is the reports, you will not see nothing much here yet but you will as you earn. This tells you how many views the ads on your sites have had, how many clicks, and how much you earned. You can check for various times. If you have channels set for each site, you will see what sites earned what. I will explain channels further down in the article. You can also get advanced reports for extended periods of time breaking down in several ways. You can play around and see the reports that best fits what you are looking for.

The Adsense setup tab is all about setting up your ads. Here you can get the code, which is a java code, for all the ads , search box, and referral products that Google offers. You can change the size, design, and filter out things you do not want on you site like an ad from your competitor. At this tab you also can add channels.

Channels are simply a way to track an individual ad or a website URL, By setting these up, you will know which of your sites are making money and which ones you need to work on. They are easy to add and delete and I highly recommend you do one for all the sites you use Adsense on.

The third is My Account, which is a place to edit your main information like name address, email, etc… The final tab is a resource tab of other tools and services that Google offers.

Once you find what ads you want and where to place them, all you need to do is place the code in your website template or in the code of your website. Depending on what kind of coded site you are using will depend on how you do this.

If you are using a self-hosted word-press, it is best to install an Adsense plug- in to place the code on the sidebar as long as your template is widget ready. For the header and footer, you will have to place it in those files. I am not a coder so I will not give too much advice on that.

If you are using a free blogger.com blog, it is even easier to install the code. All you do is go to your dash board and find the layout and you can just add your AdSense with a few clicks by clicking add page element and dragging it where you want it.

For all other pages, you need to add the code in the appropriate files where you want the ads to be.

Once you have the code installed, Google will find you, there is nothing else you need to do. The ads will be based of main keywords from your content. If you chose to include both links and image ads, you may see a picture ad once in a while.

You get paid a small percentage every time someone visits one of your ads, purchasing or sign up for a product or does a search through the search box. If it is an image ad that is placed on your site, you will get paid a small amount for every 1000 people who view the ad.

Many people have made some huge amounts of money using Adsense. The key is to have a large amount of traffic and to follow the rules. The more popular your site, the better the chance people will click on the ads and you will earn money.

You can also include a Google search box on your blog. Users who use the search box from your blog get targeted Google ads in their search results -- and you receive money from any ads they click.

You can sign up for Google AdSense by opening a Web browser and following the steps at Google's AdSense sign up page.

After you finish the application, Google reviews your blog, and if it approves your application, you have to provide some additional information: Social Security number, Employer Identification Number, and so on. The review Google conducts ensures that the Web site the ads are placed on meets Google's editorial guidelines (for example, no obscenity).

After Google completes its review, you receive instructions on how to customize and place the ads into your blog templates. You may need a little help from your technical staff or some HTML skills of your own.

The ads appear automatically on your pages based on the content of your blog after you add the code to your templates. Visit the Google AdSense site to customize the look of your ads, check your earnings, and remove certain advertisers (such as your competitors!) from the ads that appear on your site.

Not at all an online money making scam, Google Adsense strategy is the key to making money with Google Adsense.

You cannot however simply place Google Adsense ads on your site and then forget them.

To begin with, there is an art to where and how you place ads on the site you own.

First of all, the Google Adsense program does not permit you to place more than a certain number of ads on any given page (it is normally 3, but check with the Google Adsense program).

Second, you will have to decide whether you want the maximum of 3 ads on each page (recommended by most Google adsense gurus, but not by everyone), and to decide this you will have to experiment. Testing is primary within Google Adsense strategy.

In addition to this, a solid Google Adsense strategy involves two elements:

the look of the Google Adsense ads
the positioning of the Google Adsense ads

Google adsense strategists normally recommend that you place three ads on every page of your website.

Google adsense ads should be placed, as a general statement, to the left of the site, so they are the first thing a reader's eyes hit, and/or smack bang in the middle, so that the Google Adsense ad is right in the middle of the website visitor's field of vision. These are essential Google Adsense strategies.

Another commonly suggested Google Adsense strategy is to put a rectangular ad just below the title of your page, with a wide width and not so wide a depth(up-and-down). A Google Adsense search bar might also be experimented-with in this position.

Another idea is to put a Google Adsense ad of the same dimensions immediately below where the reader stops reading (the end of a blog post or block of text on a page). The theory is that the visitor thinks "OK I've finished reading that, so now what?" This way you given him or her the option of clicking onto your Google Adsense ad.

Google Adsense ads can also be tweaked. You need to familiarize yourself with all the pages on the homepage of the Google Adsense program...

Once you earn $50, you will be sent a PIN number through the postal mail to the address on file. You will need to confirm this number before you can ever receive a payment. You can not get paid until you have reached $100. It takes up to a month depending on your payment method and where you live to receive payment following the end of the month you reached at least $100.

I recommend direct deposit but they will mail a check or in some parts of the world they will send Western Union but this involves a fee.

A few things that are not allowed by Adsense are:

No Adult sites
You can not click or ask others to click your ads
You can not alter the code
You can not display an image with the code
No Pop-ups
You can not try to hide the fact that it is a Google ad
You can not list them as a sponsor of you site
You can have only three of any one kind of ad on your site

There are many other rules that you should take the time to read carefully. If you break the rules, there are no second chances, you will be banned and that means banned for life.

If you try to open another fake account or even with your same information, you may get approved. However, they will catch you prior to paying you any money. Just do the right thing and follow the rules from the beginning you should be fine and hopefully make some good money.

If you apply once and you are turned down, don't get upset, say That Blozzz and fix your site and reapply.

Editorial Reviews

Synopsis

You can get paid for online ad placement with Google AdSense! If you've ever considered using AdSense to improve revenue for your Web site, "Google AdSense For Dummies" will get you started. It's loaded with tips to help you implement a successful AdSense program. AdSense lets you generate income with ad placement on blogs and Web sites. "Google AdSense For Dummies" shows you how AdSense works, how to analyze cost per click and track AdSense results, and how to earn money from your blog or Web site without selling a product.Discover how to: register and set up an AdSense program; track results with server logs, AdSense reports, and Google Analytics; boost AdSense income with search engine optimization techniques; apply Google guidelines by including relevant links and content, making your site easy to navigate, using a sitemap, and keeping links in good repair; fine-tune your Web site with beefed-up content to please Google and boost effectiveness; earn more with AdSense for RSS, streaming video, and referral units; design appealing ads and search boxes, and deal with ads from competitors; and, add video units to your site, design mobile ad units, and understand referral units.

In "Google AdSense For Dummies", author Jerri Ledford, a self-described 'Google geek', helps you make money with AdSense.

From the Back Cover

Here's how to earn money from your Web site without selling a thing!

If you want to make your Web site or blog earn its keep, using Google AdSense makes a lot of sense. It also makes sense to find out how AdSense works and how to make it work for you. This friendly guide cuts through the geek speak and shows you what AdSense is, how to make your site Google friendly, how to use AdSense for Search or Content, and more.

Fine tune your Web site beef up your content for Google approval as well as to boost effectiveness
Apply Google guidelines include relevant links and content, make your site easy to navigate, use a sitemap, design for the user, and keep links in good repair
Discover other types of AdSense use AdSense with video, mobile, and RSS
Learn to love units add video units to your site, design mobile ad units, and understand referral units
Get creative use AdSense as a page element on your blog and design knockout ads and cool search boxes
Make them pay increase your income from AdSense for RSS, referral units, and streaming videos
Use some sense track your results using AdSense reports and Google Analytics

Open the book and find: